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Biel - How a 100-year-old watch brand came back to Switzerland

Swissinfo.ch, Samuel Jaberg, December 4, 2019

Switzerland's century-old Milus watch brand was acquired by Chinese investors in 2003, only to be bought back by a member of Swiss watchmaking royalty. Now, the company finds itself in the position of a startup trying to make it in today's timepiece market. 

"I am certainly the first Swiss to acquire a watch brand from the Chinese" Luc Tissot, new owner of Milus since 2016

https://www.swissinfo.ch/fre/economie/horlogerie_comment-ressusciter-une-marque-de-montres-centenaire/45356498?utm_campaign=swi-nl&utm_medium=email&utm_source=newsletter&utm_content=o

Published:

19 December 2019


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