Biel - How a 100-year-old watch brand came back to Switzerland
Swissinfo.ch, Samuel Jaberg, December 4, 2019
Switzerland's century-old Milus watch brand was acquired by Chinese investors in 2003, only to be bought back by a member of Swiss watchmaking royalty. Now, the company finds itself in the position of a startup trying to make it in today's timepiece market.
"I am certainly the first Swiss to acquire a watch brand from the Chinese" Luc Tissot, new owner of Milus since 2016