Biel - How to resurrect a century-old watch brand

Swissinfo.ch, Samuel Jaberg, 4 December 2019

The life of a watch brand does not always look like a long calm river. Founded in 1919, bought by Chinese investors in 2003 and then clinically dead, Milus is starting afresh by drawing inspiration from its past.

"I am certainly the first Swiss to buy a watch brand from Chinese watchmakers" Luc Tissot, new boss of the Biel watchmaking house since 2016

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