Crafts are reinventing themselves and attracting a large audience

RTS 1ère, a series of Future Prior directed by Manuel Salvi

This week, Future Prior embroiders, dives into a blacksmith’s forge, rides a skateboard signed by an artist... In short, the show focuses on reinventing crafts. The artist-craftsmen who practice these often rare trades insist on the excellence of their gesture and their art. They create and shape unique objects with high added value. The public is seduced, he applauds. The proof? Craft days are a hit and studio visits are often sold out.

episode 1 Craftsmanship, such a modern tradition

episode 2 A blacksmith and a designer: a story of transmission

episode 3 Bankers on collectible skateboards

episode 4 Works of art seduce collectors

episode 5 Crafts, a cultural and economic asset

The guest Alberto Cavalli, director of the Cologni Foundation in Milan and co-director of the Michelangelo Foundation in Geneva

https://www.rts.ch/info/economie/9484651-les-metiers-d-art-se-reinventent-et-attirent-un-large-public.html