Lausanne - The start-up breaking the codes of Swiss watchmaking

Swissinfo.ch, Samuel Jaberg, 18 December 2019

Almost every week, a new brand of watches appears on crowdfunding platforms. Most of these experiments end in failure. But there are also some examples of resounding success: this is the case of the Lausanne-based company Code41, which won over a community of enthusiasts by demonstrating total transparency on the costs and origin of the components of its products. With its fine watchmaking project called X41, the start-up raised 2 million francs this spring in 72 hours via a crowdfunding platform.