Lausanne - The start-up breaking the codes of Swiss watchmaking
Swissinfo.ch, Samuel Jaberg, December 18, 2019
Nearly every week, a new watch brand is launched on a crowdfunding platform. Most fail but some succeed like Lausanne-based company Code41, which is attracting loyal enthusiasts thanks to its focus on transparency and dialogue with customers. With its luxury watchmaking project called X41, the start-up raised CHF2 million in 72 hours this spring via a crowd-funding platform.