Steve Gaspoz, editor-in-chief of Migros Magazine, May 22, 2017
Today, technology companies are setting the tone. Each runs behind innovation so as to release the most successful product as quickly as possible at the lowest price. At the same time, the search for greater economic and technical efficiency is leading to the disappearance of a host of professions in favor of machines and robots, while other, new ones are constantly emerging.
Alongside this industrial frenzy, sectors that have disappeared or are in the process of being reborn. Either mass production does not make economic sense, or authenticity and individuality are preferred, or nothing can replace know-how acquired after very long years of experience. This is how certain crafts and arts and crafts in general (read our subject on page 14) are experiencing a revival of activity.
In Le Brassus, for example, Laurent Golay has embarked on the manufacture of individualized skateboards. Nothing to do with the classic skateboard made in the assembly line in Asian factories. With him, everything is manual, but in addition the customer has a personalization whose limits are his creativity and his wallet, even marquetry is on the program.
My generation has accompanied the advent of technology and the king of plastics. That of today will perhaps know a balance between quantity and individuality, between technology and know-how. In other words: objects with a function, but also a soul.
https://www.migrosmagazine.ch/societe/reportage/article/des-metiers-d-art-et-d-avenir22 May 2017